The Importance of Internal Communications

Communication is all around us, primarily because we live in a digital age with everyone connected in some way via their tablets, cell phones, or computers. The majority of people are signed up for at least one social media account, and because of this digital takeover, communication has evolved to the point where little actually takes place face to face. Instead, we communicate via text or social media channels. But in the business world, is this effective? What about internal communication within businesses and companies? Has it evolved with the times, and is it still important? The answer is yes, internal communications are important, and here’s why.

Better Internal Communication Leads to a Cohesive Organization

Internal communication takes place between employers, employees, and anyone else that might be working in a business. Talk between these groups of people and sharing information and ideas is so vital it can make or break a company.

You know you have a powerful and successful internal communications system when goals, ideas, strategies, and any other company information are shared clearly and through the appropriate channels. Ultimately, getting delivered to the right people. Successful internal communications makes sure staff members fully understand the vision, mission, and values of the business. It also keeps employees motivated because they feel their work directly impacts the overall success of the business. They feel valued, leading to improved productivity and a happier, less stressful work environment.

7 Traits of Businesses with Good Internal Communciations

So how do businesses improve their internal communications? It’s simple. Every business that values the importance of good internal communications has seven things in common:

1. Two-way dialogue
2. Objective communication
3. Clear language
4. Using effective verbal and written communicators
5. Consistent communication
6. An accessible middleman
7. Understanding the staff/audience

Essentially, internal communications are important because it keeps everyone in the loop concerning business operations — employers and staff alike. Without good internal communications, employees wouldn’t feel valued or motivated to put in a good day’s work, and employers would be struggling to keep their businesses afloat. That’s why every business should invest in their internal communications.

Roman Temkin is a real estate developer from NYC.