Colas Now at War Over Diet Drinks

In April of this year, the group U.S. Right to Know sent letters to the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) requesting they ban diet soda companies from using the word “diet” in their name or advertising. They did so by citing various reports showing that contrary to what many people have believed for decades, artificial sweeteners cause people to gain weight rather than lose it.

The Best Ways to be Bold When Branding

Here are a few ways to be brave and creative when you're branding:

UAW Struggles to Fix Contract Standoff

Union members are growing increasingly frustrated after a proposed labor agreement between the United Auto Workers (UAW) and automaker Fiat Chrysler went up in smoke. According to various media reports UAW President Dennis Williams and Fiat Chrysler VP Norwood Jewell recently told local union leaders that negotiations would continue. While union leaders are, at least at present, not talking about a strike, they have yet to take that option off the table.