The Various Ways Social Media Can Influence a Business

Social Media Presence Holds the Real Value

Social media platforms influence a business online now more than anything else. They do so in various ways aside from the number of likes on a Facebook page or the number of followers a Twitter or an Instagram account has. Although the more of a following a business has the better, the presence online in social media is what counts the most. There are some key reasons why a mere presence in social media for a business and its customers is crucial.

New Ways To Build Your Brand in 2016

 

Your personal brand is how people describe and see you. Simply put, it is what makes you unique. Taking the time to build your brand will help improve your career. There are a number of things you can do in order to build your brand this month. Below is a list of tips that will help:

5 Most Iconic Buildings in South Florida

Iconic buildings depict a city's character, heart, and soul. Extraordinary design draws the public eye. It's also a source of residential pride. South Florida engineers are masterful creators, able to construct the seemingly impossible. Here are five examples of engineering genius that fared well on the Florida market.

Big Data is Not Done Transforming Healthcare

 

From the very beginning of the Big Data revolution, the healthcare industry was very interested. From doctor-patient interaction, to staffing, to predictions and budgeting, Big Data can be a lifesaver for the healthcare industry. And, to date, it has been.

Colas Now at War Over Diet Drinks

In April of this year, the group U.S. Right to Know sent letters to the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) requesting they ban diet soda companies from using the word “diet” in their name or advertising. They did so by citing various reports showing that contrary to what many people have believed for decades, artificial sweeteners cause people to gain weight rather than lose it.

The Best Ways to be Bold When Branding

Here are a few ways to be brave and creative when you're branding:

UAW Struggles to Fix Contract Standoff

Union members are growing increasingly frustrated after a proposed labor agreement between the United Auto Workers (UAW) and automaker Fiat Chrysler went up in smoke. According to various media reports UAW President Dennis Williams and Fiat Chrysler VP Norwood Jewell recently told local union leaders that negotiations would continue. While union leaders are, at least at present, not talking about a strike, they have yet to take that option off the table.

Monsanto Growing its Big Data Business

One of the most successful and vilified businesses on the planet just fully embraced big data. On the heels of a falling valuation due to a missed chance to buy Syngenta AG, Monsanto is promising investors A New Hope on the horizon. No, they are not searching for farm boys on distant planets, they are putting their eggs in the Big Data basket.

General Motors Pays Their Dues

The past few years have been rough for GM. Coming out of a massive auto sales slump, the automaker was forced to go begging to D.C. for a bailout. Just as they started to get the ship righted, another massive scandal exploded across the headlines. GM cars were killing drivers. The culprit?